Guerrilla Digital is the longtime moniker of Wisconsin native, Martin Defatte. Although i’ve gone through many permutations and evolutions, it’s been the name I’ve consistently used. I’ve been a graphic designer, been a package designer, worked for record labels and bands, produced electronic music, engineered, produced, remixed, released and so on, under this name.
My creative endeavors have always been deeply influenced by my lifelong love of music and skateboarding and their respective street subcultures.
I grew up absorbing DIY zines, Thrasher magazines and punk rock records. I was particularly fascinated by album artwork. I eventually formed a band with high school friends. After a few years, I chose to take a more “behind the scenes” role in the local hardcore punk scene, designing fliers for shows and laying-out demos for my friends’ bands. Some of those bands went on tour and got noticed, which in turn, gave me opportunity to work for a variety of indie labels.
After graduating from college with an Art degree, I turned an internship into a gig as a graphic designer at a small package design firm in my hometown. I cut my teeth developing package concepts for household names like: Windex, Edge Shave Gel, Skintimate Shave Gel and Ziploc.
Concurrent to my career as a print designer, I continued to pursue my personal studies in web design and development. After devouring the first of many books on CSS and front end development, I knew I wanted to transition front print to web design and development as a career.
I currently work for Jigsaw as a Front End Developer in downtown Milwaukee, WI, and I live in the Bay View neighborhood of Milwaukee. In my spare time, I develop and help curate a digital archive of Wisconsin music called MKEpunk.com with my pal Jeremy.